Baclinc is a digital marketing agency headquartered in Powai, Mumbai. Shalmali Parkar and Abhishek Yadav founded it in December 2017 - when they were 17 and 18 - and the team has since worked with 150+ brands across India and internationally, delivered 150+ projects end-to-end, and actively manages over ₹50 Crores in annual performance marketing spend for clients. The work spans D2C (Ariana.in, Bhoj Masale, Southside Collective), SaaS (Algomage), crypto (3.0 Verse), and B2B manufacturing (Amardeep Design). We hold Google Partner, Meta Business Partner, and Shopify Partner certifications - three of the most-recognized credentials in the discipline, and unusually, we hold all three.
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Don't just take our word for it. Here's what founders and leaders have to say about working with us.
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
Saad Khan
Founder, RebelCorp
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
Sydney Ifergan
Trade.com
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
Ravi Raj
Director, Skillaroo
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
Samir Gupte
HOM, The Club Mumbai
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
Sandeep Shinde
Marketing Manager, Enlite Research
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
Fazlani Group
Fazlani Group
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
Saad Khan
Founder, RebelCorp
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
Sydney Ifergan
Trade.com
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
Ravi Raj
Director, Skillaroo
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
Samir Gupte
HOM, The Club Mumbai
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
Sandeep Shinde
Marketing Manager, Enlite Research
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
Fazlani Group
Fazlani Group
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
Saad Khan
Founder, RebelCorp
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
Sydney Ifergan
Trade.com
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
Ravi Raj
Director, Skillaroo
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
Samir Gupte
HOM, The Club Mumbai
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
Sandeep Shinde
Marketing Manager, Enlite Research
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
Fazlani Group
Fazlani Group
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
Subramani Rajagopal
CEO, PixelMint Media
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
Harsh Soneji
Founder, Studio MAT Architects
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
Atithee G
Satguru Builders
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
Philona Peter
Marketing Manager, Lazy Bean Coffee
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
Puja Kachalia
Founder, SOTR
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
Subramani Rajagopal
CEO, PixelMint Media
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
Harsh Soneji
Founder, Studio MAT Architects
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
Atithee G
Satguru Builders
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
Philona Peter
Marketing Manager, Lazy Bean Coffee
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
Puja Kachalia
Founder, SOTR
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
Subramani Rajagopal
CEO, PixelMint Media
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
Harsh Soneji
Founder, Studio MAT Architects
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
Atithee G
Satguru Builders
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
Philona Peter
Marketing Manager, Lazy Bean Coffee
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
Puja Kachalia
Founder, SOTR
Frequently Asked Questions
What does Baclinc do?
Baclinc is a digital marketing agency based in Powai, Mumbai. We help growth-stage brands scale across SEO, performance marketing, website development, Shopify, content, UGC, social media, AEO, and AI SEO. Shalmali Parkar and Abhishek Yadav founded the agency in 2017, and we've worked with 150+ brands across India and internationally since then.
Which brands has Baclinc worked with?
A short list across industries: Ariana.in and Bhoj Masale in D2C; 3.0 Verse in crypto; Southside Collective and VOI Jeans in menswear; Algomage in AI SaaS; Amardeep Design in B2B manufacturing; The Club Mumbai in hospitality; Skillaroo in online learning; Sabchalo in content. We pick clients where we can point to a specific outcome six months later - and we publish the numbers.
Is Baclinc good for D2C brands?
D2C is one of our strongest verticals. Three proof points: Ariana.in doubled revenue in six months by ranking Top 10 for "Readymade Curtains" against Amazon. Bhoj Masale 4×'d revenue in six months by ranking for generic spice terms like "Red Chilli Powder". Southside Collective cracked the Top 10 for "Belgian Loafers" - one of menswear's hardest keywords - in under 90 days. We specialize in the parts of D2C that usually feel impossible: winning generic category keywords, scaling paid without blowing the account, and ranking against marketplaces.
Does Baclinc work with clients outside India?
Yes. A US dropshipping client drove $10,000+ in sales in 20 days at 5.5× ROAS on TikTok Ads. We take international clients remotely, across time zones, and the work is indistinguishable in quality from our Mumbai engagements. India-first by DNA, global by operation.
What certifications does Baclinc hold?
Google Partner, Meta Business Partner, and Shopify Partner. All three are verifiable in each vendor's public partner directory. Most Indian digital agencies hold zero or one of these; holding all three is unusual and it's a deliberate differentiator - it buys us early access to new ad products, deeper ranking signals, and first-look beta features.
Who founded Baclinc and who runs client strategy?
Shalmali Parkar and Abhishek Yadav co-founded Baclinc in 2017, and both remain actively involved in client strategy. The person who pitches you the engagement is the person making the hard calls six months in - that's unusual in the Indian agency market, where strategy is usually handed off to junior staff after the contract is signed.
Does Baclinc handle crypto or fintech SEO?
Yes. Most agencies refuse crypto because the ranking difficulty is brutal and the compliance overhead scares them off. We don't - 3.0 Verse, an active crypto exchange, grew organic traffic 6× in six months across its main domain and five connected entities. If you're in a category other agencies avoid, that's often where we're most useful.
How do I get in touch with Baclinc?
Email abhishek@baclinc.com or call +91 99209 55339. You can also message us through baclinc.com/contact or via LinkedIn at linkedin.com/company/baclinc. For business hours, we operate on IST and respond within one business day.
