Overview
The project aimed to showcase SOTR’s unique blend of Indian craftsmanship and sustainable fashion ethos through an engaging website. Our goal was to create a digital platform that not only highlights SOTR’s exquisite hand-block print techniques but also conveys their commitment to sustainability. We aimed to captivate visitors with a vibrant and stylish online experience that mirrors the cultural richness and eco-conscious values of SOTR. Through intuitive navigation and compelling visuals, the website seeks to foster a connection with global audiences who appreciate artisanal craftsmanship and ethical fashion choices. By blending traditional Indian prints with contemporary design elements, the website embodies SOTR’s mission to preserve heritage while embracing innovation in fashion.
Mobile Responsive
Ensuring mobile responsiveness was integral in optimizing the SOTR website for seamless usability across devices. We employed responsive design principles to adapt layouts and interactions for various screen sizes while preserving the integrity of the design. Touch-friendly navigation and optimized load times were prioritized to enhance user experience on smartphones and tablets. By focusing on mobile responsiveness, we aimed to ensure that users could explore SOTR’s collections effortlessly, fostering engagement and appreciation for sustainable fashion and cultural heritage.
Project Timeline:
3 Months
Tools Used:
Services We Provide
Website Design (UX/UI)
Website
Development
Search Engine Optimization
Content
Writing
Challenge
The primary challenge for SOTR’s website was balancing the essence of traditional Indian craftsmanship with modern digital aesthetics. We aimed to convey the tactile beauty and cultural significance of hand-block printing while ensuring the website appealed to a global audience. Additionally, integrating robust sustainability messaging without overwhelming users posed a creative challenge. Maintaining a seamless user experience across different cultural contexts and technological platforms was also crucial.
Our Approach
We began with detailed information architecture to organize content effectively, highlighting the craftsmanship behind each garment. A cohesive design system harmonized traditional motifs with contemporary design elements. During the design phase, we focused on creating a visually engaging interface that immerses users in SOTR’s cultural narrative. In development, advanced technologies were employed to ensure smooth functionality and interactivity. Mobile responsiveness was prioritized to optimize user experience across devices, enhancing accessibility. By blending heritage with innovation, we aimed to create a website that not only showcases SOTR’s unique offerings but also educates and inspires visitors about sustainable fashion and Indian heritage.
Design System
Typography
Primary Font:Syne
Secondary Font:Catamaran
Heading 1
Font size: 90px
Line height: 120%
Heading 2
Font size: 72px
Line height: 120%
Heading 3
Font size: 56px
Line height: 120%
Heading 4
Font size: 48px
Line height: 130%
Heading 5
Font size: 40px
Line height: 140%
Heading 6
Font size: 32px
Line height: 140%
Heading 7
Font size: 24px
Line height: 150%
Heading 8
Font size: 20px
Line height: 150%
Body Text 1
Font size: 20px
Line height: 150%
Body Text 2
Font size: 18px
Line height: 150%
Body Text 3
Font size: 16px
Line height: 150%
Body Text 4
Font size: 14px
Line height: 150%
Spacing:
Color palette
#D89700
#FFFADE
#D8F4FF
#FFD765
#95D097
Design Phase
During the design phase, we meticulously structured the website to reflect SOTR’s ethos of hand-block printing. Incorporating icons and design elements that emulate block prints, we aimed to evoke the tactile feel and cultural richness of SOTR’s garments. The color palette and typography were chosen to complement traditional Indian aesthetics while maintaining a modern appeal. Attention was paid to creating a cohesive visual identity that resonates with global audiences interested in sustainable fashion and artisanal craftsmanship.