Overview
The project involved designing a dynamic website for Pepper Money India, aimed at enhancing accessibility to their non-bank financial services. Our goal was to create a user-friendly platform that simplifies personal loan applications and promotes their reward card offerings. We focused on delivering a seamless user experience with intuitive navigation and clear information architecture, ensuring visitors can easily explore and understand Pepper Money’s products. The website design aimed to reflect Pepper Money’s commitment to financial freedom and customer-centric services.
Mobile Responsive
Ensuring optimal mobile responsiveness was paramount. We meticulously optimized layouts, interactions, and animations to ensure seamless functionality across various devices. This involved adapting content display and interactive elements to different screen sizes, guaranteeing accessibility and usability on smartphones and tablets alike. By focusing on mobile responsiveness, we aimed to deliver a consistent and engaging user experience, reinforcing Pepper Money’s commitment to accessible and effective digital financial solutions.
Project Timeline:
3 Months
Tools Used:
Services We Provide
Website Design
(UX/UI)
Website
Development
Search Engine
Optimization
Content Writing
Challenge
Designing Pepper Money’s website posed the challenge of standing out in the competitive non-bank financial services sector. We aimed to highlight their unique offerings while ensuring the website distinguished itself with a user-friendly design and comprehensive financial solutions. It was crucial to convey Pepper Money’s commitment to accessibility and customer-centric services effectively, setting them apart from other players in the industry.
Our Approach
We structured the information architecture to streamline content and enhance navigation. A cohesive design system ensured visual consistency, reflecting Pepper Money’s brand identity. During the design phase, we prioritized creating an intuitive interface. In development, advanced functionalities were integrated for seamless user interactions. The website’s mobile responsiveness was optimized, ensuring accessibility across devices to enhance user engagement and satisfaction.
Information Architecture
This overview provides insights into the website’s information architecture, focusing on structuring content effectively to enhance user experience for Pepper Money India.
Design System
Typography
Primary Font: Montserrat
Primary Font: Montserrat
Heading 1
Font size: 90px
Line height: 120%
Heading 2
Font size: 72px
Line height: 120%
Heading 3
Font size: 56px
Line height: 120%
Heading 4
Font size: 48px
Line height: 120%
Heading 5
Font size: 40px
Line height: 120%
Heading 6
Font size: 32px
Line height: 130%
Heading 7
Font size: 24px
Line height: 140%
Heading 8
Font size: 20px
Line height: 140%
Body Text 1
Font size: 20px
Line height: 150%
Body Text 2
Font size: 14px
Line height: 150%
Body Text 3
Font size: 14px
Line height: 150%
Body Text 4
Font size: 14px
Line height: 150%
Spacing:
Color palette
#FFFFFF
#FAE5E5
#D42A2A
Design Phase
In the design phase, we meticulously structured the website for clarity and ease of navigation. We incorporated engaging scroll animations, dynamic rocket launches, and lively animations showcasing reward cards to captivate users. This approach aimed to not only enhance visual appeal but also highlight Pepper Money’s unique financial services. By prioritizing intuitive design elements, we ensured that visitors could seamlessly explore and understand Pepper Money’s offerings.